E-commerce: Web Analytics System Gives a Clear Picture for Figleaves.com

Late in 2004, Figleaves began looking for a full-fledged Web analytics solution that could help the company see the whole customer behavior picture. After spending about four months looking at various analytics packages, Ross and his team chose a Coremetrics Online Analytics tool. Although he notes that the company implemented Coremetrics primarily because of its robust functionality, another selling point was the ability to anonymously benchmark Figleaves’ Web site against other merchants both in and out of its vertical WHAT??. One of his big obsessions, Ross says, is not only knowing his site’s metrics in great detail, but also knowing how those metrics stack up against other e-commerce sites.