E-commerce: Web Analytics System Gives a Clear Picture for Figleaves.com
By
Matt Griffin
and Catalog Success
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Problem: Figleaves.com sought to understand customer behavior online without having to submit an IT request every time information was needed.
Solution: It implemented a Web analytics platform.
Results: The British onlline marketer garners exact metrics on customer behavior, benchmarked against other merchants in its vertical.
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Matt Griffin
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