Vendor Selection: Take the Holistic Approach

Mobile commerce is another way to drive business to all channels. It has many uses beyond selling products: allowing users to comparison shop, find nearby store locations or receive promotions. The ideal vendor presents the best ways for you to maximize mobile technology.

Store kiosks have increased sales for many retailers. This is particularly useful where customers need specific, detailed product information (say, in consumer electronics). Rather than trying to find a salesperson, and a knowledgeable one at that, customers can use kiosks to find information, including comparing similar models. Customers get what they need while still in the store; they're confident in the purchase and thus more likely to buy.