Vendor Selection: Take the Holistic Approach

Social networking is booming, with more retailers incorporating this technology into their web stores, and an increasing number of vendors moving into the space. Smart marketers ensure the social networking solutions they select encompass their multichannel businesses. Why should the advice and information be sourced from only online shoppers? Opinions on products — whether purchased online, from a catalog, over the phone or in a store — are all valuable and should be incorporated.