Vendor Selection: Take the Holistic Approach

All aspects of your business should work in concert to drive sales, especially when choosing e-commerce service providers. While searching for the right e-commerce vendor, ponder the following:

• Do vendors ask the right questions about your image and targeted customer?
• Are they willing and eager to work with your entire team to ensure the web store experience correlates with your in-store and catalog experiences?
• Do they ensure your data can seamlessly integrate with your online data and other databases?
• Are their solutions flexible and open? Can they be easily integrated with other systems and solutions?

Your e-commerce provider should be innovative and offer new ways to incorporate your online systems with your stores and catalog.