E-commerce: Use Your Web Site to Improve the Customer Experience Across Channels

¥ For complex items listed in your catalog, place a note telling your customers more information can be found on the Web. “The catalog is your storefront, and real estate is expensive,” said Shimojima. Don’t waste space on excessive text in your catalogs, but do include full details and product specifications on the Web. Also be sure to list your Web site on every page of the catalog, he noted.