By
Matt Griffin
and Catalog Success
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¥ Mirror offers from the store or catalog on the Web. Shimojima noted price and offer parity will allow all channels to work as a unified brand and avoid the likelihood of channel conflict.
¥ Have a complete and robust product description online. “Sixty percent to 70 percent of consumers are doing research online and taking their time,” said Shimojima. Customers who come into a store or call your contact center want a sales interaction, but they also want to be informed before they take that step, he noted. As a bonus, he pointed out that this tactic also should result in fewer information-related calls to your contact center.
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- Companies:
- Sears, Roebuck & Co.
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