E-commerce: Three Web Conversion Tips

* Ease navigational woes with better site search. Twenty-one percent of brick-and-mortar shoppers leave a store without purchasing because they couldn’t find what they were looking for, Conroy noted. Online merchants already do a better job at helping customers find the right products, evidenced by the 8 percent who cited the same reason for leaving a Web site without purchasing in Deloitte’s survey. Still, improvements to on-site search can help this group of customers find what they’re looking for.