E-commerce: Three Web Conversion Tips

And given that 63 percent of brick-and-mortar customers say they’ve done research online before buying in store, according to Deloitte’s research. It might also be beneficial to point out the benefits of shopping online to these consumers as they’re browsing.

* Make purchasing decision easier. Conroy points out that 12 percent of online shoppers don’t purchase simply because they can’t decide what to buy. To incentivize these nervous shoppers, highlight best-selling products and promote product reviews.