E-commerce: Three Web Conversion Tips

Speakers discussed several online consumer behavioral statistics and possible responses to increase conversion.

* Turn browsers into buyers. “Thirty-eight percent of online shoppers who left a Web site without purchasing did so because they were just browsing,” Conroy said, citing a recent Deloitte survey. While it can be difficult to change this behavior, offering incentives for first-time Web buyers might convert a few more browsers to buyers.