E-commerce: Three Ways to Get Your Podcasts Noticed

2. Optimize your XML feed. Search engines will index your XML feed page, and likely include it on a results page. The problem is, most consumers have no idea what to do with a XML page when they find it, Oneupweb notes. To avoid this, include instructions on how to access the podcast in the XML file you create. Keep in mind that the more downloads your podcast receives, the higher it will appear in podcast directories.