By
Matt Griffin
and Catalog Success
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JustBlinds.com, for example, offers a product configuration area on its site that allows customers to customize blinds based on color, fabrics, mounts, dimensions and style. As customers customize the right blinds for their home, a virtual image shows what the finished product will look like, while a price calculator adjusts based on the options chosen. Mack notes that JustBlinds.com experienced a 32 percent increase in successful order completion after it implemented the new configuration engine.
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