E-commerce: Three Next-generation Strategies to Increase Revenue

JustBlinds.com, for example, offers a product configuration area on its site that allows customers to customize blinds based on color, fabrics, mounts, dimensions and style. As customers customize the right blinds for their home, a virtual image shows what the finished product will look like, while a price calculator adjusts based on the options chosen. Mack notes that JustBlinds.com experienced a 32 percent increase in successful order completion after it implemented the new configuration engine.