E-commerce: Three Next-generation Strategies to Increase Revenue

The Internet constantly is shifting and revealing new opportunities to engage and reel in new customers to your brand. Web. 2.0 technologies such as blogs and podcasts have allowed merchants to communicate with their customers in unique ways. But beyond Web 2.0 are strategies and technologies that will allow you to create an even more interactive dialog with your customers. Doug Mack, president and co-founder of online rich media provider Scene 7 offers a few of these emerging strategies in his recent whitepaper “E-commerce 3.0: How E-commerce Becomes a Uniquely Great Experience.”