E-commerce: Three Lessons Learned From Holidays Past

2. Expect large online sales on the holidays themselves. Following the hype surrounding CyberMonday, the Monday after Thanksgiving that’s seen online sales spikes in recent years, Shop.org officials recommended keeping a few personnel around on Thanksgiving and Christmas days. The group reported that all three days represented significant sales for merchants who participated in the study. In addition to planning sales and promotions for these days, the report suggests making sure that a few IT reps are kept on-call in the event your site experiences more traffic than it can handle.