E-commerce: Three Lessons Learned From Holidays Past

1. Be ready for shoppers early in the season. One-third of consumers surveyed after last year’s holiday season said they started shopping online earlier than in 2004, up 6 percent from a similar survey held after that holiday season, according to the report. Some Shop.org members revealed that free shipping offers worked better earlier in the season than late and that December sales projections fell short because consumers did more shopping before the month started.