E-commerce: Three Last-minute Strategies for the Busy Season

* Update your marketing plan daily: During the holidays or your busy season, it’s important to be able to react immediately if your marketing plan is missing the mark, said Felix Danziger, vice president of direct and business-to-business for bath and body products merchant L’Occitane en Provence. “Meet with your marketing team daily and plan for the following day, not the following week or month, he said.