E-commerce: Tactics for Developing Customer Loyalty to Your Web Site

2. Send e-mail confirmations. Detail what they bought, total cost and shipping data, Burke suggests.

3. Allow multiple ship-tos. “Allow customers to fill a cart once and pay for it once, and designate different parts of the order to go to different locations,” Burke writes. “This is particularly valuable if you offer cart total discounts, because the customer will have one large valuable cart rather than several small ones that may never reach the point at which they earn a reward.”