E-commerce: Survey Respondents Show Keen Interest in Comparison Shopping
In a recent survey of 1,000 online shoppers of whom 68 percent shop online for personal reasons more than once a month, the e-tailing group found that the largest group of respondents, 43 percent, spend more than $1,000 online annually. Another large group of respondents, 38 percent, spend between $500 and $749 per year. Below are some other noteworthy findings of the survey, which was sponsored by Doubleclick Performics.
* 70 percent of respondents shop multiple Web sites to find the best deal prior to making purchases
* rewards customers who belong to two or more programs are less likely to focus on price; instead, they prefer features and tools that enhance their multichannel shopping experiences
* men are less loyal than women, who are more likely to register at sites or be influenced by promotional e-mails
* 92 percent rank free or conditional shipping as among the most important Web site features
* 88 percent rank online order-tracking as a key customer service feature
* 84 percent rank guarantees and privacy policies as key customer service components
* 74 percent rank customer ratings/reviews as a most important content and tolls feature
* 72 percent rank product comparisons as a most important content and tolls feature
* 67 percent rank frequently sent coupons highly, and
* 63 percent consider the ability to view or redeem rewards offline as well as online highly.
For more information, go to www.e-tailing.com .
