E-commerce: Spruce Up Your Web Site with Improved Web Selling Techniques

* Cross-sell on the product page. Every product page should have a list of similar or related products featured somewhere on the page, said Svenson. By showcasing similar merchandise, every product has the ability to pull the customers deeper into the site, increasing the likelihood they’ll purchase something else and increasing AOV, he noted. By way of example, Svenson cited The Sports Section, a sports merchandise catalog, which increased its online AOV 70 percent just one day after launching cross-sells on every product page.