E-commerce: Six Ways to Effectively Leverage Online Customer Reviews

4. Allow customers to post pictures with their reviews. “Customer photos convey passion,” Lazarchic pointed out. Petco customers can upload photos showing how the company’s products work in a real-world setting. Occasionally, a customer will send in a negative photo that shows the drawbacks or problems with a particular product. Petco has sent some of these photos to product manufacturers, which has resulted in improvements to several product lines.