By
Matt Griffin
and Catalog Success
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4. Allow customers to post pictures with their reviews. “Customer photos convey passion,” Lazarchic pointed out. Petco customers can upload photos showing how the company’s products work in a real-world setting. Occasionally, a customer will send in a negative photo that shows the drawbacks or problems with a particular product. Petco has sent some of these photos to product manufacturers, which has resulted in improvements to several product lines.
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