By
Matt Griffin
and Catalog Success
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E-mail provides another opportunity to leverage customer reviews. “We regularly see 50 percent greater click-through rates on e-mails that feature review content,” he noted.
3. Build a separate domain name for customer reviews. Individual domains are indexed separately by search engines. So a keyword search on Google for “pet beds” might show results both for Petco.com and reviews.Petco.com. Lazarchic said this double exposure happens frequently.
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