E-commerce: Six Ways to Effectively Leverage Online Customer Reviews

E-mail provides another opportunity to leverage customer reviews. “We regularly see 50 percent greater click-through rates on e-mails that feature review content,” he noted.

3. Build a separate domain name for customer reviews. Individual domains are indexed separately by search engines. So a keyword search on Google for “pet beds” might show results both for Petco.com and reviews.Petco.com. Lazarchic said this double exposure happens frequently.