E-commerce: Six Things To Know Before Choosing a Web Host

2. Ask if your potential host’s network has blacklisted IP addresses. Many hosts care little about who’s actually being hosted on their networks, so long as the clients pay their bills. That situation could put you in the company of porn sites and spammers. Ethical issues aside, this does have a negative impact on customers if a network gets blacklisted for spamming. Because other networks often refuse e-mail from IP addresses that are blacklisted, your business could suffer if you rely on legitimate closed loop opt-in e-mail marketing to drive sales.