How Retailers Can Fight Against Slowing E-Commerce Sites

Overall, there are a number of optimization techniques that site owners can implement to speed up their pages. Here are a few:

• Make sure images are compressed and in the correct format.
• Minify page code.
• Ensure that featured content loads first and nonessential content loads last.
• Use a content delivery network to bring page resources closer to end users, thereby shortening server roundtrip time.
• Consolidate page resources into bundles so that fewer roundtrips to the server are required.
• Implement asynchronous versions of third-party scripts which don't block the rest of the page from rendering.
• Use a real-time monitoring solution to gain ongoing visibility into the performance of pages.

Tammy Everts is performance evangelist at Radware, a provider of application delivery and application security solutions.