How Retailers Can Fight Against Slowing E-Commerce Sites

Poorly Implemented Responsive Web Design (RWD)
Responsive design is the practice of constructing a single website so that it renders in the ideal size and format across all platforms. While RWD has been hailed as an alternative to overly simplified mobile sites, critics claim that responsive pages are inherently slow. This criticism is understandable. A few months ago, I conducted an informal survey of 60 popular sites that use RWD and found only 20 percent delivered an even remotely speedy user experience.