How Retailers Can Fight Against Slowing E-Commerce Sites

What Impact Does This Slowdown Have on Retailers?
According to a widely cited study by Aberdeen Group, a one-second delay in page load time equals, on average, a 7 percent loss in conversions, 11 percent fewer page views and a 16 percent decrease in customer satisfaction. Not surprisingly, offering a faster user experience has a positive impact on business metrics. Wal-Mart has famously announced that for every one second of performance improvement, its site sees up to a 2 percent increase in conversions.