E-Commerce Sites Foil Firefly With Video, Social Media and Creative Content

Pop culture toy maker Kidrobot regularly sees its Instagram posts receive 1,000-plus Likes, and many YouTube videos have received 10,000-plus views. Therefore, Kidrobot integrated its popular social content into its e-commerce site to give it even more exposure and motivate shoppers to buy. Now when shoppers search Kidrobot for a product, they also see tweets as well as Facebook and Instagram posts related to the product searched. Integrating social content into its site search has resulted in online orders increasing by 13 percent for Kidrobot.