E-Commerce Sites Foil Firefly With Video, Social Media and Creative Content

3. Go social. A social media strategy is practically a given for any online merchant these days. According to the Pew Internet Project, nearly three-quarters (72 percent) of online U.S. adults reported using social networking sites. When going social, the most important consideration is to use it the way your customers use it. For instance, if you have more followers on Pinterest than Twitter, cater to those users with high-quality photos perfect for pinning.