E-Commerce Sites Foil Firefly With Video, Social Media and Creative Content

International cosmetics brand e.l.f Cosmetics’ beauty blog offers posts about a wide range of beauty topics, from how-tos to the popular Throwback Thursday trend. Many of these posts don't actually promote e.l.f. products, but provide fun insight or helpful information. The celebrity-inspired looks, complete with links to the e.l.f. products needed to achieve them, are powerful posts for driving sales.