E-Commerce Sites Foil Firefly With Video, Social Media and Creative Content

2. Blog, blog, blog. A blog is an excellent way to incorporate valuable nonproduct content while also showcasing your brand's individual voice. It can also generate some great organic traffic to your site, since search engines rate consistent, quality content higher in their rankings. Additionally, other sites will want to link to this useful content, increasing the reach of your blog posts. Companies with blogs get an unprecedented 97 percent more inbound links than those without blogs.