E-Commerce Sites Foil Firefly With Video, Social Media and Creative Content

Using compelling content, smart retailers like The Home Depot, e.l.f. Cosmetics, Kidrobot and REI are giving consumers unique and memorable shopping experiences that create powerful brand loyalty and convince them to buy. Here's how they do it:

1. Offer how-to videos. StacksandStacks.com found that visitors who viewed a product video were up to 144 percent more likely to buy the product than visitors who did not.​ Offering how-to content, particularly in the form of nicely edited videos, displays your brand's expertise to users. When shoppers see that your company is an authority in its field, they'll return to your site as a reliable resource again and again.