E-Commerce Sites Foil Firefly With Video, Social Media and Creative Content

The Fire Phone's new Firefly feature — an alleged "showrooming on steroids" — may be one more way Amazon.com will drive shoppers to its site, but it won't be the end for the hundreds of thousands of e-commerce sites in the U.S. To combat Amazon, online retailers are driving visitors to their own websites with incredibly creative content. In fact, more than 40 percent of marketers report that inbound marketing (e.g., blogs, social media) demonstrates a positive return on investment for their company.