E-Commerce Site Search Isn’t Sexy, But it Sells

While the reports above are telling, perhaps the best case for learning search is to let e-commerce results speak for themselves. Here are some of the results retailers around the world have experienced using learning search:

• Lakeshore Learning: 30 percent increase in online sales;
• Paul Smith (fashion designer and retailer): 11 percent increase in overall site revenue;
• e.l.f. Cosmetics (international cosmetics brand): 21 percent higher per-visit value using search;
• Boden (British clothing retailer): 177 percent increase in site search conversions; and
• SurfStitch (Australia's No. 1 surf retailer): 30 percent improvement in page position for organic search.

Some say "sex sells," but in e-commerce learning search sells more. It increases conversions, boosts search engine optimization and scores loads of sales. It's time we gave that little search box the celebrity status it deserves.