E-Commerce Site Search Isn’t Sexy, But it Sells

"Learning" Search in Action
The beauty of learning search is that it learns from visitors’ site search activity and clicks to deliver the most relevant results and then ranks these results in order of popularity so that shoppers can quickly find the products they want to buy. On the occasions that learning search does detect shoppers using longer, more "natural" search terms, it "learns" and tweaks its results to reflect that behavior. Learning search continuously analyzes the terms and phrases that prove most popular and boost conversions.