E-Commerce Site Search Isn’t Sexy, But it Sells

A new SLI Systems study supports Lakeshore's findings. To demonstrate site search user behavior today, SLI evaluated natural language terms, focusing on subjective search terms including "cheap," "nice" and "cute" for a Fortune 100 retailer. Out of 67,000 searches (see chart below), the word "quality" was only used three times while "cheap" and "nice" had similar results. The findings reveal that subjective search terms aren't yet commonly used among online shoppers.