E-Commerce Site Search Isn’t Sexy, But it Sells

Every website has it. That small box in the header with the picture of a magnifying glass to the right. We call it the search box, and it's kind of the unsung hero of your e-commerce site. And maybe it isn't the sexiest topic in the world, but it doesn't have to be because site search has a return on investment story that speaks for itself. Retailers typically report two or three times the amount of conversions for site search users.