E-commerce: Seven Straightforward Tips to Improve Web Conversion

6. Always set the default quantity to 1. After all, Schueler asked: “Why would a potential customer ever want to buy zero items?” If the shopper clicks to add the item to her cart, she obviously wants at least one of the item. Don’t make her change it.

7. Make errors easy to understand and simple for shoppers to correct. If shoppers make errors while filing out forms on your site, clearly show them where the errors are and how the errors can be corrected. “If they make an error, never clear the fields and require them to re-enter all of the data to correct one mistake,” Schueler said.