E-commerce: Seven Straightforward Tips to Improve Web Conversion

5. Make it easy to start checkout. “A customer should be able to start the checkout process from almost any page on your site,” Schueler said. Display the shopping cart prominently on the home page and throughout the shopper’s visit. Clicking on the shopping cart immediately should begin the checkout process, rather than taking the shopper to a cart summary page with an additional link to the checkout process.