E-commerce: Seven Straightforward Tips to Improve Web Conversion

4. Make the add-to-cart button easy to find. The add-to-cart button should be obvious and above the fold, Schueler pointed out. Shoppers should never have to scroll to find their shopping carts or add to them. He cited Amazon.com as an example of the best way to showcase the add-to-cart button. It’s always prominently placed to the right of the screen with a bright color.