E-commerce: Seven Straightforward Tips to Improve Web Conversion

3. Make product comparisons easy. Your site should allow the side-by-side comparison of up to four products, Schueler said. Important features to include on the comparison page are easily located prices, the abliity to remove a product from the comparison and the ability to add to the shopping cart from the comparison page. The ability to compare products is especially relevant to apparel merchants, who may have a particular item in multiple shades, he said.