E-commerce: Seven Straightforward Tips to Improve Web Conversion

1. Encourage account creation. “People inherently don’t like to register,” Schueler said, “so integrate account creation into the shopping cart process, but do it after the customer has paid.” This accomplishes two things: First, the customer doesn’t feel pressured to register in order to buy something from you, and second, you’ll already have the customer’s info from the shopping cart, so all she’ll need to do is create a user ID and password.