E-commerce: Seven Straightforward Tips to Improve Web Conversion
By
Matt Griffin
and Catalog Success
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When it comes to online marketing, conversion rates are key. With that in mind, Jeff Schueler, president of Usability Sciences Corp., a Dallas-based Web usability company, offered seven tips to improve conversion on your e-commerce site in a session at the Internet Retailer conference, held earlier this month in Chicago:
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