Outlook 2010: Prognosis: Baby Steps
Industry insiders only see a modest uptick this year over last; further shift from print and store to digital inevitable
Headsets.com, another marketer focused on both B-to-B and consumer, plans to take a slightly bolder approach. "It's too early to be really bold, although don't put it past us to make that switch later in the year if we deem the timing is right," says CEO and President Mike Faith. "Certainly our emphasis continues to be less catalog and more online. The slow and continued demise of the USPS helps to make that a must."
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