e-commerce, retail, catalog, b-to-b

By Paul Miller

"That's our only channel of growth," she says, "and it'll continue to grow. But people are risk-averse now; nobody wants to make a wrong decision. It's taking [businesses] longer to commit and say, 'Yes, I want to try your brand.'"

This month, Fairytale Brownies will contact corporate customers that bought wholesale products from it last February. "We're trying to get our CSRs more involved with that," Spitalny says. "Usually they handle inbound calls. But we're getting them to work more on sending out emails and even handling outbound calls."