e-commerce, retail, catalog, b-to-b

By Paul Miller

Getting More Aggressive
Some marketers with a greater emphasis on the consumer business will look deeper into B-to-B — namely with wholesale businesses — to perk up sales during off periods. Eileen Spitalny, president/co-founder of Fairytale Brownies, whose sales were down 17 percent during holiday 2008, is stepping up the company's three-year-old B-to-B wholesale push this year.