Outlook 2010: Prognosis: Baby Steps
Industry insiders only see a modest uptick this year over last; further shift from print and store to digital inevitable
"Our approach will be to better profile and identify new customers and current customers that should receive outbound [telephone] calling efforts to capture more wallet share from our existing customers," Minnix says, noting that 11.5 percent of MCM's 110,000-plus customers drive 80 percent of its sales. "We want to find more of those customers that we can move up the chain by contacting them, understanding their needs better and ensuring that they know our value to them."
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