Outlook 2010: Prognosis: Baby Steps
Industry insiders only see a modest uptick this year over last; further shift from print and store to digital inevitable
Catalog's Not Dead Yet
As for the traditional print catalog, catalog consultants Stephen R. Lett of Lett Direct and Susan J. McIntyre of McIntyre Direct believe the print vehicle will continue to find its place in American retail. "We're starting to see stabilization in the catalog business, even some signs of improvement," Lett says.
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