Outlook 2010: Prognosis: Baby Steps
Industry insiders only see a modest uptick this year over last; further shift from print and store to digital inevitable
Although the print catalog continues to drive New Pig's sales, the company plans to invest in website enhancements and will focus on learning more about how to make e-commerce work.
Among others contacted for this article, Ron Eike, director, operations for Omaha Steaks, is "optimistic that 2010 will be a solid year," while George Hague, principal at HAGUEdirect, anticipates more mergers and acquisitions "as potential investors see good companies at bargain prices."
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