Outlook 2010: Prognosis: Baby Steps
Industry insiders only see a modest uptick this year over last; further shift from print and store to digital inevitable
'Small Improvements'
Whether approaching it bold and aggressive or conservative, few companies anticipate a sizable rebound this year. Most are taking ?baby steps.
"We believe there will be small improvements," says Doug Hershey, executive vice president of New Pig Corp., a B-to-B seller of industrial safety supplies. "Some of the marketing dollars trimmed in 2009 will be added back incrementally in 2010 as we learn more about the pace of the recovery."
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