Outlook 2010: Prognosis: Baby Steps
Industry insiders only see a modest uptick this year over last; further shift from print and store to digital inevitable
Even companies approaching this year more conservatively are looking to beef up online activities. "We'll continue to be conservative, but with a hard emphasis on growing our online sales," says Greg Taylor, president of food gifts marketer Liberty Orchards. "We've fallen behind the consumer direct industry in transitioning to the web, so we're in 'catch-up' mode."
Related Content
Comments
