e-commerce, retail, catalog, b-to-b

By Paul Miller

Although Headsets.com's greatest spend will continue to be direct mail, "it'll also be the category that has the biggest drop for us," Faith says. "We're not big technology spenders; we prefer to spend on people, training and development." The company will emphasize its online activities most, continuously improving website usability and content, expanding email marketing efforts, and executing more aggressive search engine marketing.